How important is content marketing in digital PR?

[johnmullerab]

Content marketing and digital PR are two complementary strategies that work together to achieve common goals. Hence, content marketing is a critical component of digital PR to get your brand noticed, and build strong relationships with online influencers and journalists. It increases the chances of getting media coverage and attracting the attention of influencers who can help amplify your message.
Mystic PR is a public relations company in UAE that provides PR services to clients through different strategies. Explore its website to learn about its other services as well.
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